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![Don\](http://img.youtube.com/vi/N35hRLqukEg/2.jpg "Don\") |
Don't Buy Traffic, Buy Intent! -- with John Marshall Posted by: webmarketingtoday
Video duration: 303 seconds Global video hits: 1750 When you buy traffic indiscriminately, you waste money on 'traffic' that doesn't convert well. Rather, says John Marshall, when you're purchasing ads, think of it as purchasing 'intent.' He explains with an illustration of advertising for marshmallow guns. Related: ad, adsense, banner, google, intent, john, marketing, marshall, ppc, ralph, today, traffic, web, wilson |
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District Database Part One - Wilson Web Posted by: PalmBreezeCAFE
Video duration: 419 seconds Global video hits: 54 How to use Wilson Web Biographies in your research Related: biographies, database, research, school, web, wilson |
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Optimizing for the Source of Ad Traffic with Darren Johnson Posted by: webmarketingtoday
Video duration: 307 seconds Global video hits: 1149 In an interview with Web Marketing Today, Darren Johnson of Offermatica explains how landing pages need to be optimized by the source of ad traffic -- whether PPC, banner ad, e-mail, and even between Google and Yahoo traffic. Related: ad, banner, darren, e-mail, google, internet, johnson, landing, marketing, optimization, pages, ppc, ses, source, web, wilson, yahoo |
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Introduction to Search Optimization 1 Posted by: webmarketingtoday
Video duration: 585 seconds Global video hits: 1139 The first in a 9-video series available online or in DVD format at http://www.wilsonweb .com/seo/seo-video-i ntro.htm Related: engine, internet, introduction, marketing, optmization, ralph, search, seo, today, web, wilson, wilsonweb |
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Tips for Writing Articles and Managing Your Writing Workload Posted by: stepforth
Video duration: 421 seconds Global video hits: 8 Ross Dunn asks Dr. Ralph Wilson, the Editor-in-Chief of Web Marketing Today how he manages his significant writing workload. Background: Dr. Ralph Wilson started the Web Marketing Today newsletter in 1995 on WilsonWeb.com and since then has written a wide array of books while maintaining his influential newsletter. Related: article, blog, dr, dunn, for, marketing, ralph, ross, stepforth, tips, today, web, wilson, wilsonweb, writing |
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How to Build an Online Reputation with Andy Beal Posted by: webmarketingtoday
Video duration: 586 seconds Global video hits: 2270 In this wide-ranging interview, Andy Beal explains the various ways a company (or individual) builds an online reputation. Beginning with a website or blog with a clear statement of who you are and perhaps a media room, Beal explains how social media fit into the process -- MySpace, Facebook, Twitter, Digg, and online conversations with industry leaders. Related: andy, beal, digg, facebook, marketing, media, myspace, pubcon, ralph, reputation, social, today, twitter, web, wilson |
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Conversion Optimization via Narrow Match - John Marshall Posted by: webmarketingtoday
Video duration: 514 seconds Global video hits: 730 In this video interview, John Marshall explains the importance of optimizing the user conversion by selecting narrow match PPC keyword phrases for which you can design appropriate landing pages. By contrast, broad match keyword bidding brings a wider variety of specific paid keyword searches to a general page that can't convert visitors nearly as effectively. Related: bidding, broad, conversion, john, keyword, marketing, marshall, match, narrow, optimization, paid, ppc, pubcon, ralph, web, wilson |
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Marketing Demographics of Cellphone Users with Jaimee Minney Posted by: webmarketingtoday
Video duration: 232 seconds Global video hits: 321 Jaimee Minney from M:Metrix explains that the most responsive and important demographic group using mobile devices is males age 18-34. Those "tempted to buy" were 33% for ads on mobile media, 28% for ads on Internet media. With this group there is a 9% response rate to ad "click-throughs." Women in this age group are active, but not as responsive as males. Related: adtech, cell, cellphone, demographics, device, jaimee, males, marketing, minney, mmetrix, mobile, phone, ralph, web, wilson |
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Advertising on Mobile & Cell Phones with Jaimee Minney Posted by: webmarketingtoday
Video duration: 363 seconds Global video hits: 373 Jaimee Minney of M:Metrix describes the three types of ads targeted at mobile phone users: (1) banner ads on mobile sites for those who can use web browsers to view the web, (2) text messages (texting) which is by far the most common, and (3) ads as part of downloadable content. Related: adtech, advertising, banner, cell, cellphone, jaimee, marketing, messaging, minney, mmetrix, mobile, phone, texting, web, wilson |
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Research Tutorial ENGL 2321: Essay and Gen Lit Index Posted by: kcookonlinelib
Video duration: 415 seconds Global video hits: 20 Part 3 in a series of library research tutorials for ENGL 2321 British Literature with Carol Lowe (fall 2008). This tutorial demonstrates searching in Essay and General Literature Index (WilsonWeb) for critical essays on British authors. Created by Kristen Cook, Online Librarian, at the MCC Library. Related: british, databases, engl_2321, library, literary, literature, mcc, research |
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Wilson Tutorial part 1 Posted by: fsulibraries
Video duration: 18 seconds Global video hits: 39 Part of a series of short snippets showing how to use the Wilson Web databases Related: fsu, libraries, tutorial, wilson |
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