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Video duration: 270 seconds

This video was created for a proposed 2000 relaunch by Sears of the Canadian store Eatons centered around a new idenitiy and the color aubergine (purple). Needless to say it failed and in 2002 any remaining Eatons were convereted to Sears.
Directed by Floria Sigismondi, "detail to detail, a modern homage to 1950s musicals such as Singing in the Rain or Funny Face."

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